He began his career at Harrah’s Entertainment where he worked for eight years. He also served as executive director of loyalty marketing, where he was responsible for database marketing, casino hosts, guest services, shuttle and bus programs, casino customer room reservations and events and promotions as well as Barona’s award-winning players club.Ī strong communicator and industry expert, Troy has been the subject of frequent interviews and has spoken at a variety of industry trade shows, conferences and educational venues. Prior to his current position, he was senior vice president of innovation marketing and played a key role in keeping Barona on the cutting edge of business practices across all areas of the operation while maintaining its long-standing reputation for innovation excellence. He is a proven leader with a natural ability to create positive organizational change.

Specializing in business strategy, execution, process improvement, organizational dynamics and acquisition and retention marketing, Troy has been an integral part of Barona’s success in the gaming industry. Since his career in the casino industry began in 1992, Troy Simpson has developed an expertise in gaming operations and casino marketing that make him a valuable and well-respected member of the Barona management team. His successful career includes executive management positions with Stouffer Hotels and Resorts, Interstate Hotels, the Four Seasons, Metro Hotels and Station Casinos.Įxecutive Vice President/Assistant General Manager Rick Salinas joined Barona Resort & Casino in October 2000 as assistant general manager of human resources. Rick ensures Barona is consistently delivering the exceptional service and memorable experiences that Barona’s loyal players want and deserve.

In addition to overseeing the operations of the entire business, he is committed to continuing Barona’s leadership position in gaming by enriching Barona’s family environment for players and staff members. He is responsible for setting the strategy and vision for the resort that employs over 1,600 staff members. With an extensive background in gaming and hospitality, Rick has been instrumental in building and directing a renowned management team which is considered to be the best in the industry. He oversees the entire gaming operation which is centered around an award-winning casino and includes a resort hotel, a variety of upscale restaurants and casual eateries, and a championship golf course. As general manager of the Barona Resort & Casino, Rick Salinas is responsible for keeping Barona on its path of leading the gaming industry in every category.

Barona casino dealer uniform